Walmart Is Expanding Its Product Offerings in 4 New Areas
THE RETAILER NOW HAS EVEN MORE BRANDS LINING ITS SHELVES AND LISTED ONLINE.
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In some ways, Walmart hasn't changed over the last 60 years—after all, the company is still pushing its low-price promise to this day. But regular shoppers know the retailer does shake things up in other ways, with a number of notable changes in recent years. Some of the latest updates include Walmart working to ban single-use bags from its stores in several states, along with the introduction of remodeled locations with new interactive designs. And now, the big-box retailer is bringing more options to its customers. Read on to discover the four areas Walmart is expanding with new products.
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Coffee lovers can now find a new offering at Walmart's stores: A Feb. 22 press release announced that Founding Fathers Coffee is partnering with the big-box retailer.
This coffee brand was launched in 2016 by Founding Fathers Products, which donates 50 percent of all of its profits to military families.
"We are excited and proud to partner with Walmart and offer our high-quality gourmet 100 percent Arabica coffees to their customers," Phil Knutsen, CEO of Founding Fathers Products, said in a statement. "I founded the company to create the highest-quality American-made products that give back to those who have sacrificed so much to protect our freedom and this partnership allows us to continue that mission."
As part of the partnership, Founding Fathers Coffee is now available at over 1,600 Walmart stores in the U.S. as well as on the retailer's online site. Shoppers can choose from a variety of the brand's flavored coffees: Chesapeake Bay Caramel, Valley Forge Vanilla, Mount Vernon Mocha, and Old Hickory Hazelnut.
Plant-friendly household products
A popular plant-friendly brand is breaking new ground in the retail space. Retailers such as Target, Kohl's, and CVS have already been carrying certain Grove Co. products—and now Walmart is stepping in. On Feb. 14, parent company Grove Collaborative Holdings, Inc. announced that it is officially launching its flagship home care brand at select Walmart stores nationwide and on the retailer's online marketplace.
"Our vision has always been to change the industry to be more sustainable, and with retail being where consumers make 90 percent of the category purchases, expanding our retail presence is critical as we aim to grow our impact," Stuart Landesberg, co-founder and CEO of Grove Collaborative, said in a statement.
With this new launch, an assortment of Grove Co.'s gel and foaming hand soaps have already started rolling out to more than 1,000 Walmart stores and Walmart's website this month. Shoppers will also have access to select plastic-free personal care products and vegan, plant-based skincare items from the brand on Walmart.com.
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Gerber may be revered for its vast line of baby food, but the company has also made a name for itself in children's apparel. Back in 2020, Gerber Childrenswear LLC launched an exclusive collection of children's essentials at Walmart called Modern Moments By Gerber, according to Moms.com. Now, that line is getting bigger.
On Feb. 7, Gerber Childrenswear revealed that it is expanding its Walmart-exclusive Modern Moments collection. The brand previously offered just clothing and nursery bedding products. But with this expansion, the Modern Moments collection will now also include swimwear, travel accessories, and nursery decor.
Walmart shoppers will have exclusive access to more Gerber-made products, like swimsuits, swim trunk sets, cart seat canopies, shopping cart covers, milestone blankets, ceiling mobiles, and wall decals.
"Big little moments are the times you want to remember when your child grows up, like when baby lights up when you walk into the room or sandy, sun-soaked beach days. These are the moments we want parents to celebrate, cherish and remember—as small as they seem," Elizabeth Melley, chief merchandising officer at Gerber Childrenswear, said in a statement. "We are excited to introduce the expanded line to parents, and hope the new offerings allow parents to do just that—enjoy every moment."
Walmart is also working to push its plant-based food offerings. On Feb. 9, Planting Hope Company Inc. announced a "significant expansion of its e-commerce sales listing." As part of this expansion, Planting Hope is now debuting its full product assortment on Walmart's online marketplace.
"Making our products available online dramatically increases our ability to reach consumers across North America easily and conveniently; this is especially important for 'pantry staple' products like Planting Hope's, which consumers use daily and keep on hand in their kitchens," Jeannie Andolena, Planting Hope's senior vice president of marketing and e-commerce, said in a statement.
In Nov. 2022, Planting Hope launched its RightRice Veggie Rice collection in 180 physical Walmart stores—but only in Canada. With this online expansion, Walmart shoppers in the U.S. will now have access to products from all four Planting Hope brands. This includes the RightRice Veggie Rice line, alongside the Hope and Sesame Sesamemilk, Mozaics Real Veggie Chips, and Veggicopia Veggie Snacks collections.